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Johnnie Walker Blue Label-new vesion
The liquor major, Johnnie Walker Blue Label recently launched a contemporary new design for its iconic bottle. Hardly a subtle departure from the old design, the most prominent new feature is the visual impact of the thick glass base and side walls showcasing the blend inside, enabling it to stand-out on-shelf, according to the firm. The glass colour has progressed from a heavy green tone to a subtle light blue glass designed to enhance the liquid, creating an appearance of liquid suspension within the bottle. Additionally, The John Walker & Sons monogram and Royal Warrant are printed directly onto the glass in gold, providing strong quality cues for these features, while prominent individual bottle numbering is designed to reflect the exclusivity. In other words, if you thought the old version of the Johnnie Walker Blue bottle looked impressive, then this one is sure to elicit a few more "oohs" and "aahs" from people you're aiming to impress.
Nikki Burke, Marketing Manager for Johnnie Walker, said, “Today Johnnie Walker Blue Label is the ultimate luxury Blended Scotch Whisky for those wanting to celebrate their achievements. However, the immense effort that was taken to create such an iconic whisky and the journey that was taken to bring it to Australian shores fully deserves special recognition. Our new bottle and packaging, pays homage to the original 19th century bottle, but has also been introduced to ensure that Johnnie Walker Blue Label continues to stand proudly as the luxury blend to mark personal achievements.
