Southern Comfort

Southern Comfort is an American liqueur made from neutral spirits with fruit, spice and whiskey flavorings. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874, and is now owned by the Brown-Forman Corporation. Although the original product contained whiskey, the current formula for Southern Comfort only contains whiskey-tasting flavoring rather than actual whiskey (except for the premium version called "Special Reserve").