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COGNAC Brands
Friday, 22-02-2013
Remy Martin V is available since September 2010: V was kicked off in nightclubs and selected premium liquor stores in Atlanta and the Bay Area. A wider roll-out was supposed to happen in 2011, but still is not available in many countries or states. Remy Martin V clearly drives an exclusive distribution strategy with this bottle and seems still to be in “testing mode”.
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This “V” bottle is a 100% distilled grapes spirit, and at 40% ABV. So what is Rémy’s V Cognac if it’s not a Cognac? Let’s think about it: a Cognac needs to be aged at least for 2 1/2 years in oak barrels – otherwise it can’t qualify as Cognac. Learn more about the cognac ageing procedure.
It’s not a Cognac
This matter, this product could lead to cognac-political problems, and it already did. Have a look at the Remy Martin brand page with all products, history and background information.
The Remy Martin V 700ml bottle is classic, there is also a 200ml flask.
Unaged Remy Martin V clear spirit
Normally the eaux-de-vie, after distilling, is pure, clear spirit: The very early product, the non-matured, raw spirit. Is this Remy Martin V? A blend of different eaux-de-vie, unstocked and unaged? For mixing in cocktails? Well, it would make sense.. also from a financial point of view.
As Remy Martin V is not aged in barrels (that’s the more or less final step in Cognac making), and therefore not a Cognac, the spirit gets pumped through a -10 C ice cold filtration process. This apparently is where the spirit gets its “brilliant, transparent color”. Let’s call it Rémy Martin’s white V.
Oh, and something we only realized now: The V (pronounced Vee) is supposed to be a reference to the French word “Vie”, and that means “life”. Eaux-de-vie! It all makes sense now.
Raw eaux-de-vie supposed to be consumed ice cold
It’s not a Cognac but a brandy. Yes, a very young brandy. Without doubt, this spirit will be quite rough. So you have to drink it in cocktails and ice cold. Read more about the cognac distilling process.
The bottle is designed in a white, stylish look, with slight red elements here and there. Looks luxurious.
Below you see a board published by Rémy: Signature Cocktails by mixologist Charles Hardwick, made with V: V Cran, The Victor, The Verve, Femme Fatale … and The Belmondo! Jean-Paul Belmondo?
Remy Martin V Signature Cocktails
Very smart move by Rémy Martin: A cocktail product, with lower costs than normal. Good launch idea. Now let’s wait for the price for this new product.
Questions remain: Where can I buy Remy Martin V and how much does the white Remy cost? Also, when does it come out and again, at what price?
Almost one year after launch, we still do not know when it will be available in all US states, when Remy V comes to Europe, if it comes to Europe etc.
Receive Remy V availability alert
It’s difficult to find Remy V – just subscribe to our bottle alert, and be informed once we’ve spotted a good online/offline shop where you can buy Remy V.
Subscribe to Cognac-Expert Shop Alert an be informed about bottle availability
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