LIQUEUR-LEJAY-003 Lejay Crème de Cassis de Dijon

Certainly! Here’s the English translation of your detailed introduction to Lejay Crème de Cassis de Dijon — presented in a professional tone suitable for marketing, training, or brand communications:

---

🍇 Introduction to Lejay Crème de Cassis de Dijon

1. Origin & History

Lejay-Lagoute was founded in 1841 in Dijon, Burgundy, and is credited with creating the original Crème de Cassis recipe — a signature French blackcurrant liqueur.

Lejay is one of only four producers legally allowed to use the label “Cassis de Dijon“, protected by EU Geographical Indication (PGI) status.

---

2. Ingredients & Production Process

• Blackcurrant Varieties:
  • 55% Noir de Bourgogne – intensely aromatic, local to Burgundy.
  • 45% Black Down – softer, less acidic.
  • Infusion from blackcurrant buds adds a unique herbal depth.
• Process:
  • Maceration at room temperature for 8–10 weeks.
  • The unfiltered natural juice is then blended with sugar and the bud infusion, creating a well-balanced, rich flavor profile.

---

3. Tasting Profile

Attribute	Description
Alcohol	Approx. 18% ABV (~36° proof)
Color	Deep, opaque ruby red
Aroma	Fresh blackcurrant, cassis jam, hints of cherry and plum
Taste	Smooth, concentrated; mildly tart upfront, with a jammy and creamy mouthfeel
Finish	Long-lasting, with notes of cassis preserve and a lightly dry close

---

4. Serving Suggestions & Signature Cocktails

🍸 Classics:

• Kir – Mix Crème de Cassis with dry white wine (e.g., Aligoté or Riesling) in a 1:4 ratio.
• Kir Royale – Replace white wine with Champagne or Crémant de Bourgogne for a more elegant experience.

🧪 Modern Twists:

• El Diablo – Tequila + Lejay + ginger beer
• Cassis & Whisky – Add depth to whisky with a splash of cassis
• Cassis Beer – Blackcurrant notes pair surprisingly well with lager or wheat beer

---

5. Why Choose Lejay?

• The original Crème de Cassis, pioneering the category since 1841.
• Uses authentic Burgundy blackcurrants, with Lejay purchasing around 10% of France’s total cassis harvest to ensure premium quality.
• Recognized as an Entreprise du Patrimoine Vivant (EPV) – a French government label awarded to heritage companies for craftsmanship and tradition.

---

✅ Quick Summary

Lejay Crème de Cassis de Dijon is a top-tier blackcurrant liqueur from Dijon – the birthplace of this iconic French drink. With its velvety texture, jammy richness, and well-balanced sweet-tart profile, Lejay is perfect for:

• Enjoying neat or on the rocks
• Classic cocktails like Kir and Kir Royale
• Creative mixing in modern cocktails with whisky, beer, or soda

---

🍹 Recommended Serving Ideas

Method	Details
Chilled / On the rocks	Enjoy pure to appreciate its full flavor
Kir	1 part Cassis to 4 parts dry white wine
Kir Royale	Mix with sparkling wine or Champagne for a festive touch
Creative Pairings	Try with light whisky or lager for a modern twist

---